Lighting Up the Shore: ORACLE at the 2025 New Jersey Jeep Invasion
by Terry Pritchard
Every July, thousands of Jeep enthusiasts descend upon Wildwood, New Jersey, transforming the boardwalk and beach into a sea of off-road passion. This year’s 2025 New Jersey Jeep Invasion was no exception — and ORACLE Lighting was proud to be right in the middle of the action as the Official Lighting Sponsor for the second year!
From the moment we rolled into town, the energy was electric. With over 2,500 Jeeps attending and even more flooding the beach and surrounding streets, the weekend was a non-stop celebration of all things Jeep. For us, this wasn’t just another show — it was a chance to connect with our community, showcase our latest innovations, and see firsthand how ORACLE products are transforming builds.
The ORACLE Booth Experience
Our booth was buzzing all weekend long. From early morning until late afternoon, Jeepers stopped by to check out our newest lighting upgrades, ask install questions, and see product demos up close. One of the biggest hits? Our ColorSHIFT Headlights, even when lit up under the Wildwood sun. Many visitors were also excited to see the Flush LED Tail Lights for JK, JL and JT, which have quickly become one of the most sought-after upgrades in the ORACLE lineup.
We also showcased the Trigger 4+ Wireless Controller — perfect for simplifying lighting control on custom builds. Jeepers were able to get hands-on with the remote and app functionality, see how easy wiring becomes with our systems, and learn how to take their lighting setup to the next level.
Featured in our booth this year were some incredible builds each with its own focus and strength. Many thanks to these wonderful people for allowing us to showcase their rides. That meant early mornings on the beach and leaving after the show closed.
@clever_girl_jl – Heather – Huge 2 door JL on 42” tires. She has Tail Lights, Rock Lights and our Interior Kit. It’s a stunner in the day and just shows off at night!
@Jarvis_rubicon - Scott - White 4 door jeep JL; Tail lights and Oculus Headlights
@er_noellee - Erin - Sarge Green JLU; everything paint matched show Jeep; Tail Lights, rock lights, SideTrack
@jeepin_terry – Me – Red JKU on 37s; tons of lighting including JeepCal!
Jeep Builds, Beach Vibes, and a Whole Lot of Sand
There’s nothing quite like the New Jersey Jeep Invasion. The sight of thousands of Jeeps parked right on the beach, with the Atlantic Ocean as the backdrop, makes this event truly unique. It’s more than a show — it’s a lifestyle event. Whether you’re talking shop with other owners, showing off your latest upgrades, or just soaking in the salty air, it’s a celebration of the Jeep community at its best.
We loved seeing so many Jeeps outfitted with ORACLE Lighting gear — from Flush Mount tail Lights to aggressive rock light setups. Every build told a story, and we were honored to be part of so many of them.
ORACLE Lighting Light Party
One of the highlights of the weekend was the ORACLE Lighting Light Party hosted at the Kindl Auto Mall Jeep Dealership. Jeepers from all over rolled in for a night of fun, lights, and community — and the turnout was incredible, with more than 250 Jeeps showing off their custom lighting setups. The atmosphere was electric as we unveiled our new JeepCal design live on our Jeep, giving attendees the first look at this exciting new personalization option. With a DJ spinning great tunes, a food truck serving up crowd favorites, and Rita’s Water Ice keeping everyone cool, the party had something for everyone. The night wrapped up with a light show competition, with awards for Best Lights and Runner-Up! It was an unforgettable evening celebrating Jeep culture, creativity, and community.
Thank You, Wildwood!
A huge thank-you to everyone who stopped by our booth, shared their feedback, picked up new gear, or just said hi. We value every opportunity to meet the Jeep community face-to-face and hear how our products are making an impact. Your passion is what drives us to keep innovating.
The 2025 New Jersey Jeep Invasion was one for the books — and we’re already counting down to next year. Until then, stay lit, stay adventurous, and keep building the Jeep of your dreams.
Jeepin’ Terry is the Events & Off-Road Content Specialist for Oracle Lighting. In his spare time, he is the host of the Jeep Life Podcast and co-founder of the Jeep Enthusiasts of Eastern Pennsylvania, one of the largest Jeep clubs in the state. His obsession with Jeeps started in the 80s with his boss’s big bad blue CJ5. Growing up in the mountains of Tennessee, Terry spent plenty of time on the trails and in the outdoors. His 2017 Wrangler, named Kylo, has been to California and back and everywhere in between, finding trails and adventures everywhere… and constantly asks for more.