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Oracle Lighting Brings on Robert “Bob” Smith as New National Sales Director

Industry Veteran Responsible for Sales Growth and Creating New Initiatives

METAIRE, LA, July 10, 2019 – Oracle Lighting (, the market leader in creating high quality lighting products and innovative LED solutions for the automotive/12Volt, powersports, motorcycle and marine markets, is proud to announce that industry veteran Robert “Bob” Smith has joined the company as National Sales Director.

“We are excited to welcome Bob to our dedicated Oracle team, and his leadership of our sales team brings a new perspective to our business,” said Tiffanie Hartenstein, CEO of Oracle Lighting. “We have set ambitious goals for the company this year and for years to come. Coupling his expertise with our focus on innovation, we are certain this partnership will result in higher quality relationships with current and future customers.”

With years of OEM and aftermarket experience, including VisionX, Saleen, Unique Performance Concepts, and Detroit Street Rods, Smith plans to maximize new and existing opportunities for conscious growth and a modernized customer experience.


“I joined Oracle Lighting because I see an opportunity for substantial growth,” Smith said. “The company has already proven to be successful through twenty years of prosperity, and my goal is to provide initial guidance in the area of distribution. There are wholesale channels that have not been fully explored as the primary focus has been on product development and quality assurance. The benchmark for selling in the automotive aftermarket has been raised by companies such as Amazon. The customer experience from purchases made through these channels has changed the expectations regarding service and accessibility, and we need to respond in order to stay current.”

For more information on Oracle Lighting and its full product line, please visit, call (800) 407-5776, or email


About Oracle Lighting

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named Oracle Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

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