ORACLE Lighting Heads to the Great Smoky Mountain Jeep Invasion 2025

by Terry Pritchard

Jeep enthusiasts, check your calendars and pack your bags — it’s almost time for one of the biggest Jeep gatherings of the year! ORACLE Lighting is gearing up for the Great Smoky Mountain Jeep Invasion, happening at the LeConte Center in beautiful Pigeon Forge, Tennessee. Whether you’re a seasoned off-roader, a casual trail rider, or someone who just loves the Jeep lifestyle, this event is the ultimate place to connect with fellow Jeepers, explore new gear, and see some of the wildest builds around.

What to Expect at the Jeep Invasion

The Great Smoky Mountain Jeep Invasion has become one of the premier Jeep events in the country, drawing thousands AND thousands of attendees and showcasing everything Jeep-related. From vendors and aftermarket upgrades to trail rides and show-stopping builds, there’s something for everyone.

The event takes place right in the heart of Pigeon Forge at the picturesque LeConte Center, surrounded by the stunning backdrop of the Smoky Mountains. That means plenty of Jeep fun by day—and endless local attractions, food, and entertainment by night.

Visit the ORACLE Lighting Booth

ORACLE Lighting is proud to be part of the Jeep Invasion once again! Stop by our booth to:

• See our latest Jeep lighting solutions up close, including headlights, fog lights, and custom ColorSHIFT® products.

• Get expert advice from our team on choosing the right upgrades for your Wrangler or Gladiator.

• Check out live demos so you can see the difference ORACLE lighting makes on and off the trails.

• Grab event-exclusive deals available only during the Jeep Invasion.

Whether you’re looking to improve visibility for nighttime trail rides, upgrade your rig’s style, or just get inspired by new lighting technology, we’ve got something for you.

Why Jeep Invasion Is a Must-Attend

Beyond the vendors and gear, the Jeep Invasion is all about community. It’s where Jeepers from across the country come together to celebrate the freedom, creativity, and adventure that the Jeep brand represents. Expect to see some jaw-dropping builds, make new friends, and leave with a ton of new ideas for your own Jeep.

Join Us in Pigeon Forge!

We can’t wait to see you at the Great Smoky Mountain Jeep Invasion. Make sure to stop by the ORACLE Lighting booth to say hi, check out our products, and see what’s new. Whether you’re a longtime customer or just discovering ORACLE, we’d love to meet you.

👉 Follow us on Facebook and Instagram for the most up-to-date event updates, behind-the-scenes looks, and live coverage from the show floor!

Jeepin’ Terry is the  Events & Off-Road Content Specialist for Oracle Lighting. In his spare time, he is the host of the Jeep Life Podcast and co-founder of the Jeep Enthusiasts of Eastern Pennsylvania, one of the largest Jeep clubs in the state. His obsession with Jeeps started in the 80s with his boss’s big bad blue CJ5. Growing up in the mountains of Tennessee, Terry spent plenty of time on the trails and in the outdoors. His 2017 Wrangler, named Kylo, has been to California and back and everywhere in between, finding trails and adventures everywhere… and constantly asks for more.