SEMA 2024: Highlights, Innovations, and Standout Moments

Get ready for the ultimate automotive thrill ride! The SEMA Show, the pinnacle event for automotive enthusiasts and industry pros alike, brings the boldest trends, the most cutting-edge tech, and jaw-dropping custom builds to center stage. This year, SEMA surpassed all expectations, delivering a powerhouse of innovation and product debuts that had everyone talking. ORACLE Lighting once again stole the spotlight, wowing the crowd with an electrifying display of their newest, game-changing products.

Headline Highlights from SEMA 2024

This year, SEMA was all about pushing boundaries, with electric vehicle (EV) innovations, rugged off-road enhancements, and next-gen connected tech taking center stage. And if one thing stole the spotlight, it was the Cybertruck! Practically everywhere you looked, custom-decorated Cybertrucks were showcasing futuristic designs, extreme CyberLanding, and groundbreaking tech upgrades.

Key Trends from This Year’s SEMA Show:

Performance and Show Vehicles Take Over: Performance and show vehicles at SEMA are the epitome of automotive creativity, engineering, and power. Each year, these vehicles push the boundaries of what’s possible, from high-horsepower muscle cars to custom off-road beasts and luxurious showstoppers. Builders and brands bring their A-game, presenting cars that feature the latest in performance upgrades, stunning custom bodywork, cutting-edge tech, and jaw-dropping paint finishes. SEMA’s show vehicles aren’t just for display—they represent the vision, skill, and passion of the automotive community, inspiring enthusiasts and industry professionals alike with innovations that set new standards for performance and style.

Off-Road and Overlanding Gear: From lift kits to lighting solutions, the off-road scene shone brightly, with upgrades designed to elevate outdoor adventures.

Cutting-Edge Lighting Technology: Lighting brands truly stole the show this year, led by ORACLE Lighting’s groundbreaking innovations in LED and RGB technology. Their versatile, customizable lighting solutions dazzled attendees, proving that lighting upgrades can transform any vehicle's look and functionality. With options for every style and purpose, ORACLE Lighting set a new standard for what’s possible in automotive lighting.

Boosting Skills and Leadership: Beyond the excitement of the annual show, SEMA offers year-round educational and business-building resources designed to help members grow their businesses and advance professionally. While many recognize SEMA primarily for the Show, the association provides valuable programs and services throughout the year that support industry skills, leadership development, and business success

 

ORACLE Lighting Sets New Standards Again

2024 SEMA NEW PRODUCT OF THE YEAR AWARD WINNER! Elevate your showroom experience with ORACLE Lighting's all-new interactive display system! Standing over 7 feet tall, this eye-catching Point of Purchase dealer display setup showcases powered, functional ORACLE Lighting products, allowing customers to engage with them firsthand. Fully assembled and ready to plug in, this display is as effortless as it is impressive. Crafted from heavy-duty, black powder-coated steel, it adds a sleek, high-quality touch to any showroom, making it the ultimate addition to captivate and impress your audience. You can read more about the Dealer Display in this BLOG

2014 Best New Products Award winners were announced this morning during the 2024 SEMA Show. The awards are given to the most innovative and cutting-edge automotive aftermarket products that will be available in 2025.

 More than 1,600 products were entered into the 18 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.

See the complete list of winners, HERE!

Booth Experience and Show Atmosphere

SEMA is about more than just products—it’s an experience. This year, exhibitors went above and beyond with immersive booths, live demos, and hands-on displays that made the show interactive and engaging.

The excitement at SEMA didn’t stop at the showroom floor—outside, the OPTIMA Unleashed experience and Nitro Circus brought adrenaline-pumping action to life! OPTIMA Unleashed drew huge crowds as high-powered vehicles showcased their performance capabilities in thrilling demonstrations, pushing the limits of speed, agility, and control. Attendees watched in awe as top drivers and custom builds went head-to-head, revealing the real power behind high-performance upgrades.

Adding to the high-energy spectacle, Nitro Circus delivered heart-stopping stunts and wild tricks. From jaw-dropping jumps to daring acrobatics, the Nitro Circus team left spectators breathless with their incredible skills and fearless attitude. Together, OPTIMA Unleashed and Nitro Circus captured the spirit of SEMA, celebrating the thrill of pushing boundaries and taking automotive performance to new heights.

Key Takeaways Featured in the ORACLE Lighting Booth

Continuing the innovation in the off-road lighting space, this year sees the release of Laser Fog Lights for Jeep Wrangler JL and Gladiator JT. ORACLE Lighting’s new Laser module transforms factory fog lights into high-performance, off-road powerhouses with a 15W laser beam capable of illuminating over 3,000 feet ahead, ideal for high-speed driving. Each module features a futuristic, skeletonized mount that securely holds laser emitters, allowing full leveling for precise aiming. Built with a durable polycarbonate lens and aluminum heat-dissipating fins, these modules deliver both functionality and style, complete with a sleek, tactical blacked-out design and laser-etched bezels around each lens.

The ORACLE Lighting Vector Grill gives your Jeep a bold, one-of-a-kind look with aggressive styling and integrated LED lights for both high and low beams. Available for Jeep JL, JK Wranglers, and JT Gladiators, the Vector Grill replaces the factory grill and headlights, adding a striking Dynamic LED DRL for a unique signature style.

Built to handle the trails, the Vector Grill has an IP68 rating to guard against dust and water, while replaceable DRL modules, turn signals, and wiring harnesses make maintenance easy. Available in flat black and ready for custom paint, the Vector Grill offers rugged durability and standout style in one package.

ORACLE Lighting showcased two exciting new acquisitions at their booth this year: the Trigger Controller and the LumaMedia Illuminated Logos.

The Trigger Controller brings advanced wireless control options for off-road lighting setups. With user-friendly features like Bluetooth connectivity and customizable app control, this controller allows drivers to manage and customize lighting patterns, brightness, and even timed sequences remotely, enhancing convenience and safety on the trail.

The LumaMedia Illuminated Logo adds a sleek, eye-catching touch to vehicle branding. Using thin, flexible lighting technology, it creates a vibrant, evenly lit logo display that integrates seamlessly with the vehicle. Designed for energy efficiency and durability, LumaMedia’s illuminated logos offer a standout visual feature without compromising on reliability, making it an ideal solution for automotive enthusiasts looking to add a unique, high-impact branding or naming elements to their rides. 

These acquisitions highlight ORACLE Lighting’s commitment to innovation, offering customers even more ways to personalize and enhance their vehicle’s appearance and functionality. 

SEMA 2024 was a true celebration of innovation, creativity, and community in the automotive industry. From powerful lighting upgrades to groundbreaking technology, the event showcased the passion driving the industry forward. We can’t wait to see how these trends take shape on the roads—and trails—in the coming months!